Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the targets is essential for a brand that is planning to take position in a new market or presenting a new product/service. Tangible elements of Brand Management include the product itself: commercial appeal, price, the overall brand image, etc. The intangible elements are the experience and the relationship that the consumers/costumers have had with the brand.
R & D